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Wednesday, 7 September 2016

GOQii overtakes Xiaomi as Indian wearables market soars 41.9% in Q2 2016: IDC

GOQii, the activity and fitness tracker maker has grabbed top spot in India’s wearable market overtaking Xiaomi, according to a latest report from IDC.

GOQii led the market with a 16.1 per cent share beating Xiaomi which came second with a 10.3 per cent share and Fitbit maintained its No. 3 position with a 6.7 per cent share, stated the research firm. Garmin and Huawei registered third and fourth spots with 1.4% and 1% market share. The wearable market in India observed a robust growth of 41.9 per cent in Q2 2016 over the first quarter of 2016 with a shipment of over 5.67 lakh units.

IDC pointed that GOQii managed to gain market due to its unique selling point of the vendor that provides access to a personal trainer. The company also launched the second generation of its device last month. The research firm stated that unlike other brands, GOQii has relatively higher share in commercial as compared to consumer segment.