Lava will start selling its ‘Made in India’ feature phones, smartphones, tablets and accessories in Egypt soon. The company on Thursday announced that it has signed a Memorandum of Understanding (MoU) with Egypt based Easy Group for the same.
The MoU was signed by Hari Om Rai, Chairman and Managing Director, Lava and Asser Salama, Chairman, Easy Group at the joint Business Council of India and Egyptian Federation of Chamber of Commerce in New Delhi.
The firm says that it has aggressive plan for Egyptian market and with Easy Group’s market leadership position in distribution and reach, it will make Lava products available across the country. The joint venture will set up its complete end-to-end business operations in Egypt and will be headquartered in Cairo, Egypt. To begin with, both companies jointly create 2000 direct and 5000 indirect employment opportunities in the next 6 months and over 10,000 employment opportunities in the next 5 years.
